Up to $2.99 for a self-published author I haven't read before, and this only when it comes with several reliable, non-biased recommendations and has an interesting (and grammatically correct) description/blurb. But at that price, it's not so much an impulse buy but one I actually consider.
I'll get indie books for free or rarely for $0.99 also without non-biased recs if it looks interesting and the blurb doesn't have noticeable mistakes in it.
I buy mostly traditionally published books at $5-6 (with Kobo coupons if possible), so I'm not likely to take a chance on an indie who may or may not be able to write and deliver a decently written (and edited, or at least looking like it's been edited) work for more than half of that.
I'd be willing to pay a similar $4.99-$5.99 also for a self-published author if I've already read something by that author and loved it enough to want to read more; so far, I've yet to come across a single self-published author like that, though.
There are a very few trad-pubbed authors I'll pay up to $10 for (and only if it's a next book in a series I'm already hooked on; with standalones, I can wait for the price to come down) and only a couple I'll pay more than $10 for.
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