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If the suppliers, authors, or authors and their publishers, can't make it or are unhappy with what Amazon offers, then in this new "online" world it will be easy to set up a different sales pipeline. We are not talking about lots of brick and mortar stores. The old B&N, Borders, BaM, etc. ran most of those out of business long ago.
Of course those suppliers, authors and publishers will have to have something that will compete will Amazon's offerings that people will want to buy.
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