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I much prefer social DRM if there's DRM at all, and would be perfectly happy to live with an auto-generated "this book was purchased by X" visible add-in page even in the front of the DRM-free purchases I typically buy.
The older B&N eReader app did in fact auto-generate a "From the Library of [INSERT MY NAME AS USED IN THE UNLOCK INFO]" for the B&N ePubs and eReader Secure formats when opened. This was clearly just a thing that the software did, and not anything added into the actual file, but it gave a nice sense of "ownership" to my having the book. It's too bad that the newer NookStudy/Nook for Mac apps don't do this any more, as I think it gives a nice, non-intrusive reinforcement to the "this book is yours and yours alone" effect that authors/publishers seem to want to predetermine by using more intrusive and restrictive DRM.
It's too bad the B&N DRM system is not being used more, despite its incorporation into ADE, because IMHO it's the easiest to live with and probably the most effective, since it uses your actual name and credit card number as a "password" to unlock the file which you can then put on as many devices as you want without having to check back with a central server to authorize new devices or having to re-download a specially-encoded file individual to each and every device you want to put your books on.
And it brings the "casual sharing" issue down to a level of consumer trust, rather than "retailers are going to act like consumers aren't worthy of trust with things they have paid for".
Sure, you could put your B&N-DRM book on some stranger's device without even having to strip, but you'd have to at least enter your name & CC number to unlock the book on said stranger's device, which sensible people would not be willing to type in even if they're physically holding it while the person has their back turned (who knows what kind of keylogging app might be present?), much less hand out in an e-mail or even verbally.
Most people aren't knowledgeable enough to know that only a hash of the CC number is stored, and would probably be worried about that hash being somehow reverse-readable to get their CC number again or otherwise traceable and existing on some stranger's device, so they wouldn't be doing that at all except maybe with very close, trusted family/household members, which fits in nicely with the "I'd probably lend my books to my closest friends who can be trusted to return them in decent condition and my family who lives with me naturally gets to read my personal library (except maybe the porny bits which I'm embarrassed about and don't want my kids/parents to see)" paradigm of traditional paper book usage anyway.
And having a "From the Library of [INSERT NAME HERE]" page auto-included in the front of each book will probably prove reasonably deterrent to people who don't care for the idea of other people going around with an unpaid library full of their paid-for "ownership"-stamped books, and perhaps encourage said other people to buy their own versions so they can have their favourite books say they come from their own personal library instead.
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