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I failed to feel sorry for Borders when they went out of business.
I fail to feel sad for Waterstones.
Amazon being ruthless = Amazon being a profitable business trying to make more money. That is called Capitalism. It has its faults but it is better then the alternatives. In 20 years we might very well be talking about the company that drove Amazon out of business.
Today we laud the robber barons of the past because of the charitable foundations they developed (Rockefeller, Carnagy, and others) but in their time they were the ruthless Capitalists that drove others out of business and treated their workers poorly. Today their legacy is to give millions in charity and help all sorts of causes. Don't be surprised if 50-100 years from now people talk about Bill Gates, Steve Jobs, and Jeff Bezos in the same way.
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