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Well, as the brilliant April 1st thread said, all the Big 6 would need to do to combat Amazon is sell their books direct (or through e-stores), DRM free so anyone can read them on any device.
Music finally moved to that model after years of crying and kicking and screaming from music publishers. Sure, their monopoly days are over, thanks to the internet, artists can deal directly with fans, avoiding publishers and music companies. But they still pull in a lot, probably far more than they deserve...
And there will always be competition in books. You don't have to read the books on the Bestsellers list. There are millions of people willing to sell you their books for cheap prices. Sure, a lot of it is awful, but the same can be said for what's on the NYT Bestseller's list.
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