Quote:
Originally Posted by Figwit
I have never had occasion to use Amazon support either but it is reassuring to me to know that if I did, I would not be further stressed by having to deal with an unfriendly, unhelpful service. I firmly believe that Amazon deserves my support and loyalty because they put in an extraordinary effort into customer satisfaction. I get warm fuzzies just reading how helpful they have been to other people. 
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Good customer service is about more than simply when things go wrong. Eg, Amazon allow you to return an ebook within 7 days of purchase. Sony, Kobo, etc, do not; all sales are final. I haven't availed myself of this service very often, but I have on a few occasions when a book is very poorly formatted.