I would happily move from Amazon to another website if prices were competitive and there was no DRM. It would save me a step and make my life easier. I would recommend said site to friends and family.
I got my entire family into e-readers. If I point out a website to my family where they can buy books that they can read across platforms, I know of a bunch of folks in my family who would be all over that. Everyone at work knows that I am a Kindle lover and I get asked for advice on e-readers and e-bookstores on a regular basis.
I am guessing that most folks on this board can say something similar.
Amazon has a head start, but so did other business that over took the market leader. Xerox, IBM, Sony, Kodak and others have been over taken by new companies that figured out how to offer the same product but in a way that consumers provided.
I am sure that there are ways that Publishers can help. They can sell books using the same mechanisms to the different distributors but trumpet how much they like working with this particular business. Authors can be encouraged to send people to specific websites. Agressive facebook, twitter, and other social media campaigns.
It can be done, someone just has to do it.
BN should be finding a way to compete with Amazon but is failing miserably. Kobo, with its coupons, should be able to compete with Amazon but for some reason has not figured out that selling Mobi books would help them. Part of it could be that they cannot use Amazon's DRM and Publishers are refusing to allow books to be sold without DRM. In that case, the Publishers are being stupid because they are hurting Kobo and BN.
Then again, Publishers could think that removing DRM might mean that Amazon starts selling EPUBs and things get even uglier for other stores since people with EPUB readers might buy from Amazon.
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