Quote:
Originally Posted by ProfCrash
IT also makes sense that people who read a lot are more likely to buy an e-reader. They might be in a situation where they don't have room for more books in their home. Or they could be people who travel a lot and do not want to carry a ton of books with them on the plane. Or they like the convience of having books with them to read while waiting for anything without the weight of a paper book in their purse, backpack, or briefcase.
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I think that you pretty much nailed the principal reason for the results. People who read ebooks are more likely to read and read more than those who do not. Here is a link to more complete results of the survey:
The rise of e-reading