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She could have signed with any number of companies to build the Pottermore experience. Sony is not the only one with MMORPGS. She could have chosen a company that has similar experience and did not sell e-books and then selected another e-book reader to partner with.
Or, in the name of fairness and not picking sides, she could have allowed all the e-book companies to have a chance at putting together a package that provide a reader, the books, and a cool cover. I am guessing that there are parents and grandparents that would have happily bought a $150 Kindle/Sony/Kobo/Nook that came loaded with the books and a really cool cover.
Sony is going to bungle the e-reader oppertunities here. Heck, the T1 is selling for $79-$89 at Non-Sony stores in the US and people are being told that it is not going to be restocked. At least, that is what I was reading on the Sony boards the last few months. That does not sound like a great sign of things to come.
JKR is the Queen of connecting Harry Potter to various brands and markets, she botched this one.
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