Quote:
Originally Posted by Elfwreck
The wholesale model for ebooks didn't require buying in lots and being responsible for unsold merchandise. It had the same pricing system as wholesale for physical objects, but the objects weren't "purchased" until a sale occurred. No risk for anyone, except for the occasional chargeback.
There's no reason ebooks couldn't be run on the wholesale pricing model: author/publisher sets their cut; distributor sets the end price to whatever they like.
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I'm going to bow to your knowledge of the wholesale model. What I do know is that under the wholesale model, the retailer has the responsibility of setting prices, not the supplier, which means a greater administrative burden on the retailer. Apple isn't set up to do that, and doesn't want to do it. It doesn't do that in its other media stores.