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Old 04-06-2012, 12:27 PM   #108
stonetools
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Quote:
Originally Posted by DiapDealer View Post
Which would be relevant only if Apple limited themselves to the sale of ebooks from Agency Publishers only. But they don't. So the idea that they're not equipped to do their own ebook pricing is just not correct. They price ebooks all the time. Nor is it correct that a non-agency agreement would somehow force them to purchase a "certain quantity" of a particular ebook and be "stuck" with whatever didn't sell. That's just silly.

Was that quoted statement even remotely serious with those arguments?
I think Apple does business on the agency model with ALL its media suppliers. The agency model is how it does business in the App Store.
With the wholesale model, you buy in lots and you ARE responsible for the unsold merchandise.
Frankly, the wholesale model doesn't really make sense for digital products-another reason why Apple favors the agency model.
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