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I take it that this means that the Publishers will have to actually negotiate with the different stores as to how e-books are sold. They might want to push the Agency Model but I imagine that there will be some type of hybrid system installed that will allow for sales, bundelling, use of coupons, and that type of thing.
I would imagine that they would end up with something similar to what a B&M store has in place.
As for Apple. Who cares? If Apple does not want to be a wholesale distributor then bye-bye. Their book store has not been all that successful and people have plenty of apps they can use for reading e-books. I don't think there is that much risk involved with being a wholesale seller but I know little to nothing about business.
More importantly, I want to know if I get some type of rebate for being forced to buy books at higher prices then I should have. Probably not but it can't hurt to ask.
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