Quote:
Originally Posted by Elfwreck
Apple's failure in the ebook business has nothing to do with pricing and everything to do with access: when the only people who can even *look at the catalog* are those who've bought a $500 device, the market is too small to be sustainable. Sony at least puts their storefront online; you can't buy without their program (not, notably, their device), but you can see what they have.
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Apple's business model is that iBooks is a service they offer people who buy their hardware. Apple isn't all that concerned about market share: their goal is that the buyers of their hardware are satisfied with iBooks.
That said, there are a lot of their customers who AREN'T satisfied with iBooks and are going with Amazon.
I think Apple's long term plan is to complete on quality, innovation, and user experience rather than price or breadth of catalog. So far its early days , but time will tell.