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IT also makes sense that people who read a lot are more likely to buy an e-reader. They might be in a situation where they don't have room for more books in their home. Or they could be people who travel a lot and do not want to carry a ton of books with them on the plane. Or they like the convience of having books with them to read while waiting for anything without the weight of a paper book in their purse, backpack, or briefcase.
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