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Pottermore took a lot to set up, the e-book shop was probably pretty easy to build. I would say 1.5 million in three days is pretty darn good for books that have been out for over a decade. With movies. And a theme park. And Video Games.
The Harry Potter market is pretty saturated.
The other question is how many die hard Harry Potter fans have E-Readers? What percentage of those folks bought the e-books? The Potter folks are surprised they sold so many.
If Sony had half a brain, they would eat the cost and offer a Sony e-reader that came with all 7 books for free and a Harry Potter cover to sell its e-reader. It would get people in the door, buying their reader, and potentially buying books. Then again, if Sony had half a brain it would have a better bookstore.
It is a shame that JKR teamed with Sony and not Kobo. Kobo has a better bookstore and would be in a better position to pull off a promotional event that would really sell its E-Reader and bookstore. I don't think she could team with BN because it is not an international reader. I don't think she wanted to team with Amazon because Amazon probably would have tried to make the titles exclusive to Amazon. But Kobo could have done something interesting with this.
Sony is just going to blow the oppertunity it has.
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