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Originally Posted by afv011
We obviously disagree. I believe telling your customers that they are holding it wrong and only reluctantly do something about the problem after massive peer pressure (without coming clean and saying "sorry folks, we made a mistake, but will get right on it") is not "handling it extremely well".
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The "holding it wrong" was an off the cuff remark by Jobs, and obviously not good PR.
Compare how Apple handled the antenna issue to how Asus handled their transformer GPS issue. Asus did not extend the return period, offer free cases, or offer any other compensation to people who purchased their tablet.
So, yeah, I think Apple did a good job with this issue, at least compared to anyone else.
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It has taken 18 months for apple to settle. They could have solved this much faster and without leaving a bitter taste of "our way, or the highway".
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This is really really silly.
First of all, it take two sides to settle a case. Do you really believe that the Class would have been willing to settle for what they finally settled for immediately? I don't believe that for a second.
Apple offered everyone a free bumper or case within a month of the problem being discovered. People who had already bought a bumper received $30 (for the bumper) *and* the choice of a free case.
The people who brought the class action suit are people who didn't accept the bumper or free case from Apple. They will receive either $15 or a free bumper - i.e., about what they could have received within a month from Apple. I'm almost 100% certain that the settlement took so long because they were holding out for much more.