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I know one thing that makes a good book better...proper formatting with no errors. You go to read a book that's formatted the way most are these days and no matter how good they are, the formatting is going to distract from reading.
A lot of eBooks are formatted with indents too big or no indents. They have big space between paragraphs. Left/right margins are way too big. They start the chapters halfway down the page with a lot of wasted space at the top of the page. They have the justification set to left. They create an internal ToC and then link chapter headers back to the internal ToC. They use a default font size of small. Lastly, sometimes they use a line height that's just too big. All of these things are distracting. So even if the story is very good, it's not going to be fun to read.
A well made eBook has no extra space between paragraphs except for section breaks. It has reasonable indents (I prefer 1.2em). The pages that starts chapters do not start halfway down the page. The base font size is left at the default. Justification is justified. No internal ToC is needed in an ePub. Use very small margins if you do use margins. So when you have a well made eBook, the eBook disappears and all you are focusing on is the story. So how enjoyable the read is is up to the story. The eBook then won't get n the way.
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