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Old 04-03-2012, 07:17 PM   #312
gmw
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Quote:
Originally Posted by BillSmithBooks View Post
[...]How do you judge success?

I wish publishers would dare to experiment. Take a handful of backlist books, sell them DRM-free (even if for a limited time), TELL US so we know they're DRM-free, and see what happens to sales.

Pick a few books that are selling weakly, if at all, get the authors onboard and give it a shot. Compare it to sales in previous months and sales of books that were selling comparable numbers before the "no DRM" experiment.
It may be that the experiment would be a success for the limited time of the advertising (although I suspect those speaking against DRM here may over-estimate how many care that much, MR is not a good place to gain a sense of proportion), but what the publishers will be interested in is what happens after the hoopla dies down again.
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