Quote:
Originally Posted by ScotiaBurrell
Apple have loyalty
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How do you define this loyalty? Do Apple customers buy only Apple products: no. There are some that buy all the latest iThings, but most of those who bought the iPad2 after owning the original iPad, or bought the new iPad after owning a previous one, did it because of the improvement in the models. If the next iPad, and the one after that, and the one after that won't be much better then the predecessors, they won't have a reason to replace the one that they own.