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The definition of "reasonable profit" as opposed to obscene profit is ultimately up to me, the consumer. If my desire/need for the product is greater than the cost of the product, I will buy it; and the profit margin is reasonable. If it is not, I will refuse to buy it because the margin is, by my definition obscene.
In the previously cited case of the book magnifier, the margin was obscene, and I passed; even though the need would have been great.
The old adage of capitalism applies; “Whatever the market will bear.”
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