And then I know plenty of people who'll say the exact contrary about Apple, because they're not used to the itunes eco-system. -- Myself, I *hate* anything "Sync" be it from Apple, Microsoft, Sony, ... each has its own hierarchy of what overrides what and the potential to remove things you didn't want removed.
I use Calibre for most of my T1 interaction (except for firmware updates and such). It's not as "simple", but it's really consistent.
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