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The great part of the OP's question is that the the big publishers created the giant they fear; Their mad insistence on DRM even now makes sure buyers stay locked into the Amazon ecosystem. It's even more funny (tragic if you're a publisher) that this is a repeat of the music industry and iTunes. The publishers could have created a competitor to Amazon, but they didn't -
Stonetools is a perfect example of not being able to see the forest through the trees; all the data in the world won't convince them that DRM has failed and been harmful to the industry.
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