Quote:
Originally Posted by MovieBird
No, it would level the playing field. Once DRM no longer locks people into a specific platform, then competing stores will participate in a battle to the death with prices. If Amazon gets too greedy, a young upstart company will eat their lunch.
Assuming the customers can freely move back and forth between storefronts.
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People were battling to the death on prices before agency pricing-and Amazon's competitors were dying. Amazon had 90 per cent of the ebook market,remember? Now they are down to 60 per cent.
Upstart companies? You mean like Rocketbooks? They declared bankruptcy. Borders went bankrupt also. Fictionwise-everybody's favorite-ended up being bought up by B&N. Kobo was bought up by Rakuten.
Every single business analyst I've read thinks that Amazon will win big and regain monopoly control if agency pricing goes. No one thinks that some upstart young comany will be able to come aong and compete with Amazon when that happens .
Business analysts agree that prices will fall short term-until Amazon becomes the one big pipe.