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Or they could offer their books without DRM through the bookstores like Amazon, BN, Sony, and Kobo. They wouldn't have to sink money into building, running, and maintaining their own websites.
Pottermore was not needed. JKR could have sold her book, sans DRM at the various bookstores. She wanted to include a watermark, a different type of DRM, that would allow for freer use of the novel while allowing her people to track down who bought the pirated copy. All she did was use a less restrictive form a DRM. (Yawn)
If Publishers want to sell books without DRM all they have to do is check a box when the book is uploaded at the various bookstores. The Publishers keep checking the box to use DRM so I don't think that is an issue.
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