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THe problem isn't piracy. DRM doesn't stop piracy, it makes people pay for the same item over and over to use it on multiple devices. It locks users into a device and makes it hard for them to change to another one.
Bottom line is why pay Amazon or B&N a portion of the sales when you don't need them? Nine Inch Nails and Radiohead did it with the music industry, now it's being done on Pottermore with ebooks.
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