Quote:
Originally Posted by Steven Lyle Jordan
"Ad-supported" never sounds like a good deal to consumers, because they generally believe that they will be unhappy seeing any ads. Reality indicates otherwise: People watch ads; they respond to ads; they buy according to ads; and this is especially when the ads themselves are entertaining, but even when they are only informative, but happen to satisfy a present need.
Advertisers know this. That's why they're willing to subsidize television shows and radio, the mediums that get their messages to the public. If advertisers see a worthwhile medium in literature and ebooks, they'll be seeking out the authors to finance.
The downside is creating a network that connects authors to advertisers. There will also be the tendency for major advertisers to only want to support the biggest authors, and lesser authors fighting for ad sponsoring.
And there's always the danger of having those advertisers dictate what will be written... just as they dictate what we see on television.
But there are a lot of people selling things... many more than there are serious writers. The system could work.
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I will note that in current times, advertising becomes more of an option. There are too many entertainmemt choices without ads. While people adioving ads in such a manners may be a small demgraphic, it does exist. (I suspect it's growing.)
There's a lot of "pull" (the customer seeks out the niformation as he/she determines the need) advertising out there. This site is an example of "pull" advertising.