Quote:
Originally Posted by tubemonkey
It was price driven. Apple didn't stand a chance selling ebooks through iBooks at higher prices than Amazon sold them for. Why would someone with an iPad pay $12.99 for an ebook through iBooks, when they could buy the same ebook through their Kindle app for $9.99?
If Apple could only convince the publishers to set prices and not allow retailers to discount those prices, iBooks was suddenly on equal footing with Kindle eBooks.
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I think you overestimate how well educated the average consumer is. They're not all like us here on Mobileread. The huge excitement and sales success of the iPad guaranteed a market for iBooks, IMO.