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Not gonna happen....... $9.99 isn't going to cut it except for those people that just HAVE to be reading the latest and greatest.
Anybody that gives it even a little thought knows the cost for an e-book is incrementally miniscule compared to hard cover or paperback. And the lack of ability to recoup some of the cost by reselling the book or letting others read the book makes it less desirable than a paper book.
So, you can add $2.00 for the "joy of having an electronic copy" if you want, but it's sophistry.
In reality, there's absolutely no reason e-books shouldn't cost LESS than paperbacks, and there's equally no reason the authors shouldn't be getting a reasonable return on e-book sales.
The last EIGHT books I read were all read on paper because they weren't available as e-books for a price I was willing to pay. So they came from the library on paper. And until the prices get a LOT more reasonable, I'll keep getting the VAST majority of my books, electronic or paper, from the library. My purchases will be indie books or books on sale or free from B&N or Amazon.
And I have YET to see any real numbers that show authors selling for $.99 or $2.99 aren't making a reasonable return.
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