Thread: Death of the agency model?
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Old 03-31-2012, 09:33 PM   #31
tubemonkey
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Quote:
Originally Posted by scrapking View Post
- device alternatives (iBooks' success was device driven, not agency driven, IMO).
It was price driven. Apple didn't stand a chance selling ebooks through iBooks at higher prices than Amazon sold them for. Why would someone with an iPad pay $12.99 for an ebook through iBooks, when they could buy the same ebook through their Kindle app for $9.99?

If Apple could only convince the publishers to set prices and not allow retailers to discount those prices, iBooks was suddenly on equal footing with Kindle eBooks.
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