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Actually, Amazon did a brilliant thing setting the price of best-sellers are $9.99 -- even if it didn't last. With the passage of a couple of years, $10 sounds pretty reasonable and it also helps support $12+ for the "hot off the press" window.
I hope Amazon's attack at $4.99 -- where they released forty odd Ed McBain back catalog -- has a similar impact. I'd like to see a lot more 20 year old back catalogue series stuff turning up in the $5 to $7 range instead of being treated -- as Penguin treats Georges Simenon -- like its brand new stuff at $13.
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