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Frankly, it's early days yet. The fact that it comes from two sources indicates that A deal really is in the works, but there is confusion as to the details. What does" control of the prices shifting temporarily to the retailers" mean? Are we talking about some sort of hybrid -wholesale model? Also, too, they are talking about a deal with "some publishers." does that mean that the rest are going to trial?
I can see Apple's MFN status going away without any problems. But anything else is going to require a major rethink on how the publishers are going to do ebooks. I don't think they'll be going back to the old wholesale model, for reasons discussed earlier.
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