Quote:
Originally Posted by JoeD
Putting everything through the pottermore site will not make a single bit of difference about whether it's pirated or not, neither will the use of watermarks. It could be totally DRM free, watermarked or adobe/amazon infested, it would be pirated all the same.
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Correct.
What Pottermore *does* achieve is that it keeps Rowling & co in control of the customer account and most of the customer relations.
Just as with the movies and merchandizing, she didn't just sign the contract and go home to count the money but instead stayed engaged. (As everybody points out; she could have just auctioned up the ebook rights and let others worry about getting the books out.)
All else considered, Rowling does care for how the brand is managed and exploited as a *long term* resource. It is all part and parcel of maintaining the brand's integrity. Even if it costs her money in the short term, as it did.
Good business practices at work.