Just to prove I'm not such a Ludditean old git, I think this is a marvellous new step forward - assuming it makes it to the market of course.
It would make sense of all those ambitious plans for readers for schools, poor countries, etc...
IF it's as durable as the pic would have us believe !
Then it'll be another reader to find an excuse for buying, once the inevitable bugs are sorted..
Unless the usual thing happens, and the opening price is astronomical....
( And I wonder if the warranty will exclude antics like that portrayed...
)