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Originally Posted by fjtorres
The report I saw said they tried to get Apple onboard but they "couldn't come to terms".
Kobo is already covered through the Adobe link so they probably haven't talked yet. I suspect that will change.
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I personally don't put a lot of faith in the anonymous reports that come up. Either way, both Kobo and iPad load the same version of the book right now:
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Direct download (Including for Apple iBooks, Adobe, Kobo and many others)
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While there might be some advantages of having it offered directly through iBooks or as a kePUB, I don't think it matters much.