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I just busted this test: I bought the book directly from the Reanimus site, thereby demonstrating my willingness to pay a reasonable amount for quality material that piques my interest, give more money to the author, have it in ePub, and my disinterest in getting a book, even at that discount, from the Kindle Store. (Though I suppose I could've bought, jailbroken and converted it into ePub... just like you could've, Jon... but sometimes, life's too short.)
I've also wiped out the "lost sales" mentioned above.
Buh... zingue.
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