I am bad and rarely read the TOS. Maybe that is because I know that I have no real intention of following them when it comes to my e-books. If you want me to buy a license, then charge me a few bucks. If I am paying the same price as a physical book, then I don't see that as a license, I see it as buying the book and I will back it up and do what I want with it.
OK, so I am a bad consumer who is one day going to be sued for a ton of money or have my accounts closed for violating the TOS.
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