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Please be sure to announce when it will be available for 99 cents in ePub. I'd consider buying them then. Like others, I do not own a Kindle and have no interest in buying from Amazoin. I do like to support small publishers and indie authors, but I see no reason to pay an $8 penalty because I don't shop at Amazon or own a Kindle.
BTW, I'm not sure your test results would be valid in any event. If most of your sales already occur at Amazon, what does increasing Amazon sales by having a lower price demonstrate? However, if you offered the ebooks at the discount price in a store where sales are low and then suddenly sales at that store increase, there would be a direct connection to the price. If they didn't increase, it might demonstrate that readers of what you publish are more likely to be found at Amazon than elsewhere.
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