By the way there are two purposes for the standard. One is for eBooks (end user) and the other is for publishing. The original publishing standard OEB is still in use by eBookwise, Mobipocket, and LIT. The new standard can also be used this way as evidenced by the fact that Mobipocket Reader on the PC can already import ePUB files and convert them to their proprietary format. By the way, Adobe is not the only one that can read books written in this standard although they currently seem to have the best support. Read the wiki for more details.
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