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Old 03-27-2012, 03:11 PM   #118
Steven Lyle Jordan
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Quote:
Originally Posted by Ralph Sir Edward View Post
On firther thought, that is one of the problems of abundance. It causes a fragmentation of mass-market commonality. All products get so differntiated that there no longer is a mass market.

Think of fan-fic. Good or bad, it's completely meaningless to somebody not involved in the specific niche...
Again, I don't think that's a disaster, as I think there is a great-enough number of consumers to support almost all niches. In fact, the almost universal availability of ebooks opens the market to more consumers than ever before, internationally.

Mass-marketing is effective when the majority of the market identifies with that group. When individuals' tastes are more wide-ranging and the number of choices are greater, which we are seeing courtesy of the internet and abundance, mass-marketing breaks down and targeted marketing takes over (for instance, the sudden plethora of Prius ads I see, now that I've started searches for a new car).

If done well, targeted marketing should be much less "intrusive" and "annoying" as mass-marketing, since the intent is to show you products you're actually more inclined to buy and enjoy. In a perfect world, every ad would be for something you really want (or, at least, like to see).
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