Quote:
Originally Posted by Penforhire
Funny you mention off-brand beer. There seems to be a resurgence of craft beer in America. Unlike good quality tap water (versus bottled) there is a difference to an educated palate. Even my local supermarket is starting to carry a fair selection. The long term question is whether or not enough people will care. Mass-produced beer still has the lead by far.
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There is hope.
CAMRA now has international branches, including some in North America.
Once enough people realize that you don't have to drink beer iced cold enough to kill your taste buds, because there is beer made that actually has a real taste (and that taste doesn't bear a close resemblance to horse urine) then they may come to a proper appreciation of what mass-produced keg beer really is. Personally I wouldn't drink Budweiser if they gave it away free.
To bring the post slightly back on topic, the resurgence of appreciation for real ale is a combination of inherent quality backed up by a focused marketing campaign. Eventually the cream should rise to the top. (Though I prefer Pale Ale to Cream Ale
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