Quote:
Originally Posted by Penforhire
Funny you mention off-brand beer. There seems to be a resurgence of craft beer in America. Unlike good quality tap water (versus bottled) there is a difference to an educated palate. Even my local supermarket is starting to carry a fair selection. The long term question is whether or not enough people will care. Mass-produced beer still has the lead by far.
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I was thinking of the question in terms of Tech Beer and Red White and Blue, but... craft beer illustrates the need to get notice, ie, shelf space, amidst the popular fare. I think there are enough people around to enjoy the variety, especially if the local product is good. So I see the lont-term question as whether or not people will know your product is there... after all, they won't care or not care about something they don't know about.