Quote:
Originally Posted by HansTWN
You see, in our business (industrial machinery) I have seen companies with superior engineering go bankrupt one by one. Products that are well engineered are often too costly, the additional benefits that a customer gets from a great product over a "good enough" product are not enough. The is no payback for the extra cost.
What really matters is sales. What good is the perfect product when nobody wants to buy it? Marketing people have to make the final decisions on products, the focus must be on "what can I sell at what price". Engineers that try to be artists striving for perfection have ruined many a good company. If gimmicks are what sells, engineers HAVE TO design gimmicks.
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I feel it for you.
For years, I have been using a Howtek D4000 drum scanner to scan my 4x5 slides and the results are not only fantastic, but surpasses the most high end digital camera such as 645D back.
However, drum scanner companies went bankrupted one by one, coz no one wants to mess around with mounting fluid, oil, and a 1000W machine that makes huge noise, weighing over 300kg and spending another 45 minutes to scan one 4x5 slide... The consumers went for quick CCD scanner, and eventually they all moved to DSLR such as 5d, 1ds, etc.
I still have this Howtek Drum scanner at my home..... and occasionally scan 4x5 slides.
I think consumers only want fine gimmicks, not technically superior *stuff*, they want a gimmick, and it must be built well too... lol, kinda contradicting if you may ask me.