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I do not buy this article for several reasons. MP3 took off because it was so easy to generate them from you cd's. Books are time consuming and with mixed results to scan, so one analogy breaks down immediately.
Second - pc/laptop reading is not going to take off for many reasons - better screens have nothing to do with. As people mostly still watch movies on their tv's rather than on their pc's, so it will be with books. There will be a specific form of book consumption.
Videos in books - give me a break !!
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