LOL I just read this, MS has had some pretty good campaigns. It's anti-Apple of "What can you get with a $1000" was so good it forced Apple Exec to get in contact with MS and have them pull the ads.
It's "Smoked by Windows Phone" seemd good too until ...
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Microsoft’s ... “Smoked by Windows Phone“... will give you a task to perform on your smartphone. The adman will perform the same operation on his Windows Phone. Both of you then simultaneously try to achieve this arbitrary goal while being recorded for what will eventually be a YouTube video. If you finish first, you get money. If the propagandist finishes first, you have to look into Microsoft’s cameras and admit defeat. Intomobile
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So Sahas won … but according to Microsoft he didn’t. The reason? “Just because,” said an employee at the Microsoft Store.
Intomobile
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Here is the response from the Marketer responsible for the "Smoked by Windows Phone Campaign"
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@sahaskatta @skattertech @mattlynley @joshuatopolsky Just saw this.Sorry about the hassle...come back for a rematch on a random challenge!
— Ben Rudolph (@BenThePCGuy) March 26, 2012
The Verge
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If they would have just paid the guy and let him be on his way it would have been a non event. The guy would have had is laptop and been hush about it.
Maybe MS is showing genius here and is playing the "Bad PR is good PR" but I'm guessing that is not the case, they are losing creditability here twice. By losing the competition and by failing to pay up.
=X=