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Originally Posted by Muckraker
The problem of digital piracy is not individuals sending pirated content to their friends.
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If the entertainment industry believed this, Smashwords wouldn't tell people their spouse should buy a separate copy, and Amazon wouldn't have to fight with publishers over whether books can be loaned for once for two weeks.
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The only way to truly hinder digital copyright theft is to not digitize your product.
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That's worked so well for Rowling.
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If publishers/creators decide to digitize then piracy is just a cost of doing business and should be factored in when creating the product, pricing it, and coming up with a marketing strategy.
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No, they don't have to "decide to digitize." Digitization is getting cheap and easy enough that the products are being digitized whether the original producers want that or not. Their only choice is whether to figure out how to get *profit* from the digital versions.
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We can decrease piracy of our content by providing value-add, making the content inherently better than the best the pirates can provide, reasonably pricing it, and making it easier to just buy it than it is to steal it.
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Agreed. The problem isn't "stopping piracy;" it's "getting more sales." Nobody's book ever hit the bestseller list based on how many times it wasn't pirated.