One day - maybe - media companies will enter the 21st century and give consumers the convenience they want. Books, music, and movies on their computers, rather than in an outdated format that must be manipulated to get the same results available to them more easily through other means. Convenience is what "pirates" are seeking, not content at no cost.
There will always be, always has been, a segment of the population that will take what is offered free but never buy. Consumers want their content, but they are willing to pay for it only if it is offered in their preferred format, on their computers.
See iTunes; Radiohead; Louis CK; pay what you want pricing, et al. There are plenty of examples of artists and businesses currently earning money in the 21st century, rather than burying their heads in the sand of the 20th.
Until then, these dinosaur media companies will continue using emotionally charged words like theft to get the unthinking masses on their side.
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