A reasonable look at the whole "authority" issue and Britannica's prospects:
http://scholarlykitchen.sspnet.org/2...he-britannica/
Quote:
Britannica’s challenge in the future is not going to be convincing people that it offers value. It’s going to be convincing people that what it offers — a very small amount of highly reliable information — is worth paying for, given that people can easily get a very large amount of reasonably reliable information for free.
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