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For me, the decision to buy now, wait, look for the book at the library or pass on it altogether isn't a simple one... it's not like buying one brand of milk in the supermarket over another.
I think I can simplify it by saying the lower the price point, the more willing I am to take a risk. For a "free" book, if it's a genre I read, and the cover and description aren't ridiculous, chances are I'm clicking that "buy" button. At $2.99, I'm almost just as willing, but maybe I will check out a few reviews first. At $4.99, it needs more than a few good reviews, at least a plurality of 3 stars and up, or something else, like a professional review from a reviewer I trust. I may check if it's at the library first (in ebook form).
Once you hit $7.99, I'm much less willing to take a chance. That's the price where I will buy authors I know, maybe in those series where I was waiting for the ebook to drop to the paperback price. Or a new series (at least for me) by an author I already like. Or something new to me that's been personally recommended by someone I know and trust. But probably, I'll check and see if I can get these from the library first, even if I need to wait awhile.
At $9.99 and above, that's purely territory for "I can't wait to read this" books, for the new George RR Martin or similarly awaited titles. There are just a few books a year that fit this category.
tl;dr -- the lower the price point, the more willing I am to take a chance on something new to me.
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