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App piracy isn't that big of deal. Developers lose a very small amount of money, but the truth is that MOST people are paying for apps.
They take less money to make/market, and can appeal to a wide range of consumers too. It's not at all like the money that the film and movie industry is losing.
I personally do a little pirating myself, but you know, I just don't feel like buying the same game that I originally bought for my XBOX 360 for my Android/iOS devices, along with my Mac. I wish they'd let you buy apps once and play them on all of your devices. I mean, they do that with most PC/MAC software. A lot of the mobile apps I buy are $5 onwards.
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