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@Penforhire
How do you think you will make it up in volume.
I read, like most people here, a fair amount - But, I don't read any more because it's cheaper, a book lasts the same length of time to read if I spend 0/£5/£10 on it, the main limiting factor to me reading more books isn't money - it's time. So the only thing that cheaper books are doing for me is that I'm spending less money (now, don't get me wrong, I'm very happy spending less money but I can't see how you are going to make it up in volume)
As far as I can tell the only "new" readers you might get by lowering the prices are the second-hand book market (and to be fair that's quite large but I'm not sure it will counter the effect of lower prices for all books)
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